This video gets you really excited and you find yourself smiling
The Publicity Caravan at the Tour de France - oh the memories of fun!
39% of spectators come first and foremost to see the caravan
The publicity caravan in figures
- A 20-km long parade
- 160 colourful and decorated vehicles
- 600 caravanists
- 33 brands represented
- 16 million gifts given away
- 45-minute long procession
- 12 members of the republican guard
- 4 traffic regulator motorcyclists
- 3 medical cars
- € 200,000 to € 500,000 investment for each advertiser
